Growth PM. Yoga instructor. 8 years scaling a consumer platform from early stage to 18M+ users and 40M monthly visits.Growth PM。瑜珈老師。8 年間將消費者平台從早期推進到 1800 萬+ 用戶與每月 4000 萬造訪。
In yoga, what comes easy can be the obstacle. Your body takes the path of least resistance instead of building where it's weak. I've found the same pattern in every product I've worked on.在瑜珈裡，容易做到的反而可能是障礙。身體總走最省力的路，而不是去鍛鍊弱點。我發現每個我經手的產品都有同樣的模式。
Japan had a large team spending aggressively on paid growth, with little to show for it. I stripped it back to a lean team and organic content.日本團隊大量投入付費成長，卻成效不彰。我把它精簡成精實團隊與有機內容。
When HQ cut the paid budget, DAU held steady. The spend had been masking the absence of real pull.當總部砍掉付費預算，DAU 維持穩定。花費一直在掩蓋有機拉力不存在的事實。
The team was improving web as a product. I reframed it as an acquisition channel.團隊一直在把網頁當產品改善。我重新定義它為獲客管道。
5 comments: enough discussion to feel real, not enough to feel complete. The gap created the urge to download. Found with A/B testing, not intuition.5 則留言：足以感受到真實討論，卻不足以滿足。這個落差創造了下載的衝動。來自 A/B 測試，不是直覺。
SMBs weren't ignoring the ad product. They were structurally excluded by the sales model.中小企業不是不想買廣告。是業務模式把他們排除在外。
Built self-serve from scratch in 6 months across eng, data, sales, legal, and PR. An enterprise client ended up choosing self-serve over the sales team. A product built for the long tail turned out better for everyone.6 個月從零開始，跨工程、數據、業務、法務、公關。一個企業客戶最終選擇了自助平台而非業務團隊。為長尾打造的產品，結果對所有人都更好。
"In a 0-to-1 build, you're constructing two things in parallel: the product, and the belief that it will work. The second one is harder."「在從 0 到 1 的過程中，你同時在建造兩樣東西：產品，以及相信這件事會成功的人。後者更難。」
From "I just finished YTT" to "I taught a class this Saturday." Two tools: one to prepare you to teach, one to capture what you learn.從「我剛結業」到「我這週六教了一堂課」。兩個工具：一個幫你準備教課，一個記錄你學到的。
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Treated my own job search as a product problem. Multi-agent, cost-conscious.把自己的求職當產品問題來解。多代理、注重成本。
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